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7 Cats Predict What's Next

We asked seven Wildcats to tell us what the future might hold for music, food, marketing, and more.

By Justin Abraham
Assistant Director of Marketing and Communications

SOCIAL MEDIA MARKETING

In the next 20 years, there will be a closer intersection of culture and commerce, where interactive social media marketing, using voice and video, will become the main way consumers are learning about products. Companies and marketers will move away from using celebrities and focus on the micro level—using you and me as influencers—because we care more about what our friends say rather than celebrities. Everyone is an influencer, and brands will utilize voice and video technology to tap into that personal level.

Tree McGlown P ’32
Chief Relationship Officer and Co-Founder
Sideqik

THE MUSIC INDUSTRY

The music industry is changing so quickly, I would be a fool to try and predict what it'll be like five years from now, let alone 20 to 30! Great songs that speak truth or reflect culture will still resonate, as they always have; they will just be presented in different incarnations. Business-wise, I think we will see companies morphing and adapting their roles to adjust to new distribution and marketing and promotion methods, whether that be labels, management companies, or artists.

Rohan Kohli ’04
Director of A&R
Warner Music

PLAYGROUNDS–AND FLYING CARS

I don’t think flying cars will happen. Inventors will have to work really hard because cars are heavy. But maybe with ginormous wings or something. I do think jetpacks could happen. Maybe the playground of the future could have more and bigger swings. The girls like to play bumper cars on them—we need more so more kids could play on them. The guys also like to play football, so maybe they could have a kid football area.

Drayton Kopecky ’31
First grader; lover of learning and the Lower School playground

FOOD AND BEVERAGE

The future of food and beverages can be summed up in one word: personalization. Consumers are looking for their brand in their package (or not) delivered when it is convenient for them—The Coca-Cola Company is responding through Freestyle beverage machines with 104+ flavor combinations. The demand for personalization is increasing in sophistication: people are starting to consider their own genetic make-up when choosing what they should eat and drink. The combination of knowledge obtained through DNA testing and personal preference is leading to consumers wanting to customize and be involved in the creation of foods and beverages to suit their lifestyles. The Coca-Cola Company is responding by transforming the way we do business, as are other food and beverage companies who sell to many people. Personalized beverages won’t likely mean a separate product for every individual on the planet, but it will mean new business models that deliver products targeted at specific needs of individuals.

Denise Hendrix P '23 '27
Strategic Planning
Senior Director
The Coca-Cola Company

ROBOTS IN SOCIETY

In the next 20 years, there will be a closer intersection of culture and commerce, where interactive social media marketing, using voice and video, will become the main way consumers are learning about products. Companies and marketers will move away from using celebrities and focus on the micro level—using you and me as influencers—because we care more about what our friends say rather than celebrities. Everyone is an influencer, and brands will utilize voice and video technology to tap into that personal level.

Rick Shanor ’11
Roboticist
Boston Dynamics

MEDICAL RESEARCH

As technology evolves, from artificial intelligence to nanobots, scientists of the future will be able to explore the human body from a completely different perspective, which I think is definitely where research is headed. In addition, the spread of access to technology and resources through the internet will definitely help facilitate collaboration between countries, labs, and even fields of study.

Rhea Niyyar ’20
Member of HOSA
Circle of Women
Science Olympiad
Pre-med Club